Manager, Media Production, Global Edition: M. Collins Team Lead, Project Management: Jeff Holcomb Project Manager: Becca Groves Project Manager, Global Edition: Sudipto Roy Associate Acquisitions Editor, Global Edition: Ishita Sinha Senior Project Editor, Global Edition: Daniel Luiz Vice President, Business Publishing: Donna Battista Editor-in-Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Editorial Assistant: Eric Santucci Vice President, Product Marketing: Maggie Moylan Director of Marketing, Digital Services and Products: Jeanette Koskinas Senior Product Marketing Manager: Alison Haskins Executive Field Marketing Manager: Adam Goldstein Field Marketing Manager: Lenny Ann Raper Product Marketing Assistant: Jessica Quazza Team Lead, Program Management: Ashley Santora Program Manager: Jennifer M. Solomon Saint Joseph’s Universityīoston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
Ĭonsumer Behavior Buying, Having, and Being Twelfth Edition Global Edition
A single location to develop and assess concept mastery and critical thinking, the Writing Space offers automatic graded, assisted graded, and create your own writing assignments, allowing you to exchange personalized feedback with students quickly and easily.
Quizzes then assess students’ comprehension of the concepts covered in each video. Engaging videos that bring business concepts to life and explore business topics related to the theory students are learning in class.
Place your students in the role of a key decision-maker! Simulations branch based on the decisions students make, providing a variation of scenario paths.